Using the Baidu Index to Understand the Public Online Interest Towards Life Education in China
DOI:
https://doi.org/10.57125/FS.2026.03.20.06Keywords:
Baidu Index, Data mining, Existential psychology, Life Education, Socio-cultural Dynamics.Abstract
This study leverages Baidu Index data from 2011 to 2025 to analyze the evolution of online public attention toward "Life Education" in China. By examining search trends, demand maps, and demographic portraits, this research deciphers the underlying socio-cultural dynamics and shifting public narratives. Findings reveal a clear trajectory from niche academic interest to cyclical public concern, driven by specific societal events. Public demand has matured from seeking conceptual understanding to pursuing practical methodologies, with primary interest coming from urban female populations in their thirties. The study concludes that online attention to life education reflects a broader societal search for meaning and psychological resilience amid rapid modernization.
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